Toothfriendly Guidelines

Toothfriendly®

Rules on trademark use

The following content outlines a few simple rules about using the toothfriendly logo in order to guarantee it will always appear consistent across all media and communications.

The Toothfriendly Association certifies only products that have been proven to be safe for dental health. Get in touch with us to learn how to certify your product.

In short

  • Product is Toothfriendly® certified and agreement with Toothfriendly via BSP is signed.
  • The logo should be red; if that is not possible, it should be displayed in solid black.
  • The logo is minimum 5 mm size in the print.
  • The minimum space around the logo of 2 mm is maintained.

All use of Toothfriendly trademark must be sent for approval

Download

Toothfriendly Logo package includes EPS, PDF, SVG.

General rules for the visual appearance

The logo should appear on the front or, alternatively, on top of product labels, display packagings, POS displays, etc. to ensure instant recognition by the consumers. Care should be taken to ensure that the Toothfriendly logo remains visible on products also when stocked on shelves. 

If the label is placed on the back side of a product, it should be accompanied with the text «This product has been approved by Toothfriendly International». 

Placement of the logo only on parts of the packaging which are disposed of after opening (e.g. outer packaging of multipacks, tear tapes, blisters) is not recommended.

The Toothfriendly Logo

 

The logo alternative:

There is a text-enhanced, stamp-like version of the Toothfriendly logo – "Toothfriendly Tested" – already in 4 other languages: Czech, French, German and Polish (see under Downloads). 

Whether a text-enhanced logo may be used depends on the layout. The stamp-like label with text may be used on larger product labels, displays and advertisement when there is ample space. The plain logo without text should be used when space is very limited.

Translation in other languages for the words “Toothfriendly” and “tested” can be provided 
upon request.

Exclusion zone and minimum size

We have defined an exclusion zone that stops other graphic elements (logos, text, etc.) interfering with the Toothfriendly logo. It also indicates the minimum distance the logo may be placed from the edge of a paper/screen/other media. Please allow a minimum clear space of 2 mm around the logo.

The Toothfriendly logo should never be too small to be perceived. The logo has to appear in a minimum size of 5x5 mm in print. 

Trademark Colors

The corporate color palette is based on red and white. Select the correct color values for the corporate red in the respective color models used.

Exceptionally, if red cannot be used, the field is black. It has to be a 100% color and not a shade.

 

 

Pantone Red 032 C
CMYK 0 / 73 / 78 / 6
Hex #EF4135

 

Incorrect Use

  • Do not alter the Toothfriendly logo in any way. 
  • Do not animate, rotate, skew or apply effects to the logo. Do not separate the elements. 
  • Never attempt to create the logo yourself, change the font, or alter the size or proportions. 
  • Never display the logo in other colors, and never in negative.